Facebook is the largest social media platform in the world, making Facebook advertising a popular choice. With such a wide variety of age, gender, and location demographics, brands can easily find their target markets on Facebook. Brands can target consumers by locations, interests, past activities, occupations, and more. It is also a very visual platform, making it one of the most reliable advertising options.
Facebook ad options include photo ads, video ads, Stories ads, carousel ads, Messenger ads, and more. All of these can be used to build brand awareness, drive traffic to your website or landing page, reach out to customers on a more personal level, and increase conversion rates.
The price of Facebook ads varies depending on multiple factors, including the type of audience you want to target and the budget you set. You can decide how much to spend on Facebook ads but generally speaking, the more you spend on ads, the better Facebook’s algorithm will use your money to increase ad performance.